The Editor 

The real new normal

John Hughman

The real new normal

As Bill Gates once said: “Most people overestimate what they can achieve in a year and underestimate what they can achieve in 10 years.” According to the author Matt Ridley – whose book How Innovation Works I am currently reading – the same principle applies to the world of invention and innovation: people overestimate the change that will happen over a short period, but underestimate change that will happen over a longer timeframe. Big ideas like the steam engine or, topically, vaccination often take a long period of gradual iteration before they are ready to take on the world.

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