eve Sleep chooses quality over quantity

Mattress upstart eve Sleep (EVE) grew revenues at breakneck speed last year, but plans for the current financial year have altered slightly. Instead of chasing down lofty top-line targets, the group wants to focus on the quality of its earnings, particularly those in Europe. Last year saw good growth across the UK and Europe, with revenues up 109 per cent and 174 per cent respectively, and while bosses want to take advantage of this trading momentum, it’s important not to overreach at the expense of margins.