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M&C lifted by Middle East and Africa

The group won various new clients in South Africa, helping to offset challenges in the US
March 23, 2018

M&C Saatchi’s (SAA) full-year sales were buoyed by favourable translation effects, but still rose 7 per cent on a constant-currency basis. Meanwhile, adjusting for the costs of establishing new businesses, the operating margin climbed from 10.2 per cent to 11.3 per cent, and underlying pre-tax profit was up 16 per cent at £27.7m.

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Revenue from the Middle East and Africa rose by over a quarter to £14.7m, while operating profit grew by 45 per cent to £1.6m. The South African team won clients including the South African Reserve Bank, and picked up Lexus and Automark – a second-hand car retailer – after the reporting period. The agency increased its regional exposure through the acquisition of a controlling stake in South Africa-based sport entertainment company Levergy.

Meanwhile, European sales were on the rise, reflecting strong trading in Germany and Italy. Revenues for the UK – M&C’s largest market – were up 6 per cent at £94m, with high-profile wins including Lipton and Clinique. However, North America endured a tougher time. Sales here dipped, while operating profit plunged 53 per cent to £44.6m due to a slowdown in advertising revenues in New York. That said, thanks to a restructuring process, the region has been profitable so far this year.

Prior to these figures, analysts at Numis were guiding for pre-tax profit of £30.5m and EPS of 25.5p for 2018, against £27.6m and 23.1p last year.

M&C SAATCHI (SAA)   
ORD PRICE:425pMARKET VALUE:£349m
TOUCH:408-425p12-MONTH HIGH:425pLOW: 290p
DIVIDEND YIELD:2.2%PE RATIO:124
NET ASSET VALUE:70p*NET CASH:£7.46m
Year to 31 DecTurnover (£m)Pre-tax profit (£m)Earnings per share (p)Dividend per share (p)
2013162-2.6-13.05.45
20141696.2-0.26.27
201517912.59.17.21
20162256.80.28.29
20172529.33.49.53
% change+12+37+1615+15
Ex-div:7 Jun   
Payment:6 Jul   
*Includes intangible assets of £48.5m, or 59p a share