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The group has delivered on its promise to expand margins in its custom research division and continues to enjoy strong demand for its data services
August 1, 2018

A forecast-beating performance has prompted management at YouGov (YOU) to raise expectations for the year to July 2018. The group says its higher-margin data products and services division achieved “excellent growth” in revenue and profits, while margins have improved in the custom research segment, as promised.

IC TIP: Buy at 478p

Numis upgraded both its 2018 and 2019 pre-tax profit forecasts by over 4 per cent in response, but still thinks its 2019 predictions are “conservative”. The broker points to the strong global demand for original data as a potential source of further forecast beating growth. Indeed, with peers including Ascential (ASCL) and WPP (WPP) clamouring to gain a slice of the data space, the value in this industry is clear to see.