Like many retailers, Joules (JOUL) shares have suffered due to a distinct lack of investor appetite – exacerbated by continued political and economic uncertainty in the UK. But a pre-close trading update revealed a near-18 per cent sales surge over the 26-week period ended 25 November 2018 – a performance bosses say reflects the flexibility of Joules’ multichannel retail model, as well as the rapid growth of its international business.
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Overseas sales now represent approximately 16 per cent of total revenues, up from 11.3 per cent this time last year.
