William Hill’s (WMH) half-year report celebrated expansion in the land of the free - freer regulation, that is. The gambling company took over $1bn of bets in the US over the first half of 2019 and, with the help of its casino partner El Dorado, reached 27 per cent market share. Since a sports betting ban was overturned in 2018, William Hill has expanded into eight states, with two more going live imminently. Chief executive Philip Bowcock expects access to an additional 34 casinos via El Dorado’s acquisition of Caesar’s. This, alongside an innovative proprietary technology platform that adapts state by state, positions the company well for growth.