Buy into Burberry's creative revival

For those outside the in-crowd – such as your humble correspondent – it is tempting to view the world of fashion as one purely based on hype. This was certainly a risk with the transformation strategy of Burberry (BRBY), which has seen the luxury fashion house closing stores and hiring another big-name designer. However, with the first trading update since the launch of the group’s new product lines soundly beating expectations and its history of delivering consistently high returns, we think the company's shares are unlikely to go out of style anytime soon.