Boohoo (BOO) hit a new record with its trading over the key ‘Black Friday’ weekend, once again confounding fears the fast-fashion group’s growth was stalling. Early indications are that Black Friday demand was strong this year, with Shore Capital citing reports of a 3.3 per cent footfall increase year on year.
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Performance was strong across the group’s key brands, and the initial ranges from the group’s latest acquisitions – Karen Millen, Coast and Miss Pap – were well received. This is a crucial point. The deal to buy Karen Millen and Coast out of administration marked the group’s first foray outside of its core demographic of 16-25-year-olds into a more mature audience – the brands target the 25-45 age bracket.
