Buy revitalised Burberry

A year ago Burberry’s (BRBY) story was one of promise: the fashion giant had recently appointed Riccardo Tisci as chief creative officer, charged with reinvigorating the brand’s offering. The "brand elevation" transformation plan that led to his appointment was launched in late 2017 by then recently appointed chief executive Marco Gobbetti. However, the transformation did not reach its “apex”, to use management’s term, until this year. Mr Tisci’s first efforts only arrived in stores in February, and it was July before investors were treated to news of a “very promising” response to the new collection. Since then, the group has gone from strength to strength.