An imperfect storm for WPP

An imperfect storm for WPP

WPP (WPP) will report its half-year results on 27 August, following an unforgiving period in the advertising industry. Most companies have tightened their budgets in the wake of the pandemic, with fewer willing to dish out on discretionary spending such as marketing campaigns. This has been tough for WPP - in March, revenues were down by a tenth year-on-year, and by 5 per cent overall in the first quarter.  

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