In a pre-close trading update yesterday the company confirmed that revenues have increased by almost 9 per cent to £68.3m in the first six months of 2013. With the benefit of margin growth, expect profits to ramp up when the company reports its interim results. Safestyle’s products continue to prove as popular as ever with its market share increasing from 7.85 per cent to 8.24 per cent since the start of this year, according to data from FENSA. This is a continuation of a strong trend as the company has boosted its share of the market for nine consecutive years and almost doubled it since 2007. As the lowest cost national retailer and maker of uPVC windows and doors, Safestyle has a cost advantage over smaller firms and the advantage of being able to target market its audience in a more focused and cost-efficient way given its greater scale.
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