Dressed to impress

The insiders have certainly been availing themselves of the buying opportunity. A couple of months ago, before the company went into a closed period, directors Maurice Helfgott purchased 270,000 shares at 57.5p each to take his holding to 350,000 shares, while Zoe Morgan purchased over 19,000 shares at 56.5p and her husband a further 8,790 shares at the same price. A few days later, another director, Bryan Portman, purchased 20,000 shares at 57.5p each. If trends in the business when the company last reported are anything to go by, it is well worth following the lead of the insiders and buying ahead of the forthcoming financial results.