Ascential targeting the e-commerce boom

B2B marketing and analytics company Ascential (ASCL) is going after digital commerce. Last year, it sold off its marketing consulting business MediaLink for $125mn, and used that money to acquire seven digital commerce businesses. The belief in this strategy is based on the forecast that global e-commerce market will grow to 40 per cent of all retail sales by 2026 – having been accelerated by the Covid-19 pandemic.