- £250mn to be spent on proprietary tech
- Expensive restructuring project
Addressing investors last month, WPP (WPP) chief executive Mark Read cited the words of Arthur C Clarke: “the best technology is indistinguishable from magic”. The advertising agency certainly hopes that tech will conjure up new enthusiasm for its business model. Artificial intelligence (AI) dominated its January capital markets day, cropping up 134 times in under five hours and held up to be “as transformative... as the internet was 30 years ago”.