The waves seem to be subsiding at Creston (CRE). Strip out currency effects and first-half, like-for-like sales rose 5 per cent at the marketing communications specialist. The group signed new clients such as BSkyB and won digital work with McCain, resulting in a 9 per cent increase in adjusted pre-tax profit to £3.8m.
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In the past two months, Creston has launched its unified agency brand, Creston Unlimited, and partnered with larger peer ServicePlan to broaden its footprint in Europe and Asia. The pair have already won work with Danone in Germany and the Middle East.