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SDL lost in translation

The group is pivoting to language solutions after mixed gains in customer experience management
March 15, 2016

Investors sent shares in language translation and content management specialist SDL (SDL) down 4 per cent after management revealed it would focus on helping brands to manage, translate and deliver localised content rather than improve their customers' experiences. The group - which counts Nike, Dell and Tesla among its clients - posted significant statutory losses in 2015. But exclude £46m in impairment, restructuring and other one-off costs and operating profits leapt 23 per cent to £20.7m.

IC TIP: Hold at 417p

Interim boss David Clayton plans to sell three peripheral businesses that account for about a tenth of total turnover. He also intends to funnel cost savings into retaining major customers and capitalising on the group's technology, in-house translators and strong brands such as Trados.

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