Adult nappies, milking equipment, plastic packaging, power converters and road signs rarely get pulses racing. In the investment world that distinction is more likely to be awarded to the next big technology buzz, or anything else capable of both revolutionising everyday lives and filling shareholder pockets in the process.
The likes of Twitter (US:TWTR), Amazon (US:AMZN) and Tesla (US:TSLA) have all offered investors the thrill of backing the next big thing, with mixed results over the past decade. Of course, splattering their stories all over the media and analyst notes played a massive role in raising their profile to a receptive audience infatuated with the lure of colossal returns.
"Never invest in any idea you can't illustrate with a crayon"