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Gamblers are enticed by 32Red's new website as retention rises

The overhaul of its website in April has yielded some positive early results
September 21, 2016

A new website, which offers greater control of its own technology, has propelled sales and profits at online gambling company 32Red (TTR). Management now has better data on its customers as a result of the April launch, which commercial director Matt Booth said helped the number of players returning for a second month rise above 30 per cent, compared with roughly 28 per cent previously. Active player days in the first month and the average number of deposits have also risen.

IC TIP: Buy at 141p

This, no doubt, helped net gaming revenue rise by a third to £24.6m, even excluding the July 2015 acquisition of Roxy Palace, which produced an extra £5.8m of turnover and meant total revenues rose 63 per cent. Post the period-end, management extended its agreement with Microgaming and secured further licences from ITV to use branding from two of its popular shows - I'm a Celebrity Get Me Out Of Here and Ant & Dec's Saturday Night Takeaway - on its casino games and advertising.

Analysts at Edison expect pre-tax profit of £9.3m in the year to December 2016, leading to EPS of 9.8p, compared with £3.3m and 3.8p in 2015.

32 RED (TTR)
ORD PRICE:141pMARKET VALUE:£118m
TOUCH:141-146p12-MONTH HIGH:186pLOW: 69p
DIVIDEND YIELD:2.1%PE RATIO:36
NET ASSET VALUE:12pNET CASH:£7.9m

Half-year to 30 JunTurnover (£m)Pre-tax profit (£m)Earnings per share (p)Dividend per share (p)
201518.60.10.11.1
201630.42.52.81.3
% change+63+2293+2700+18

Ex-div: 29 Sep

Payment: 28 Oct

*Includes intangible assets of £7.6m, or 9p a share