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Dunelm directors dive in

Directors are trying to shore up confidence in the company's ability to navigate a host of challenges this year
February 23, 2017

The market hasn't taken too kindly to Dunelm's (DNLM) decision to buy online group Worldstores, especially as absorbing the new business hasn't been without its complications. By taking action to improve the Worldstores supply chain and fulfil outstanding orders to existing customers, losses are expected to escalate in the short term. This seems to have put investors' noses out of joint as fears mount about a tricky retail environment this year.

IC TIP: Hold at 625p

Chairman Andy Harrison is doing his best to shore up confidence in the meantime by ploughing close to another £200,000 into his stake in the group. He was followed by non-executive directors William Reeve and Marion Sears, who also both added to their portfolios, albeit via smaller transactions.

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