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Gemfields building scale

Gross margins are under pressure as Gemfields builds scale and steps up marketing initiatives for its unique product offering.
October 7, 2015

Strengthening demand for coloured gemstones enabled Gemfields (GEM) to post higher revenues for the year to June, but the company's expansion has come at a price. With more feet on the ground, increased depreciation charges and higher royalty commitments, Gemfields revealed gross profits flat on the previous year at $85m (£56m).

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The margin squeeze was exacerbated by a step-up in marketing initiatives that fed through into reduced earnings. But the miner is steadily and deliberately rebuilding the global market for coloured gemstones in a manner not dissimilar to De Beers' transformation of the retail diamond market in the late 1940s. Needless to say, it's a work in progress.

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