Technology-focused growth plays are comparatively rare on the UK stock market, so does this cloud-based data management software provider look like the real deal for investors?
Aim-traded Celebrus Technologies (CLBS) is an £84mn market cap firm that offers its clients solutions to leverage their data assets, especially in the fields of marketing and fraud prevention. Formally known as D4t4 Solutions, the company has changed its name to reflect a strategic focus on its core Celebrus products for data capture, fraud avoidance and data management.
Characterising better data as compliant, complete, accurate, timely and usable in real time, the proposition is to help clients build better relationships with their customers, deliver personalised experiences and drive sales. The unique selling point (USP) is a set of processes that don’t rely on fragile tagging to knit customers’ personal data, but offer real-time contextualisation and personally identifiable information (PII), all while remaining compliant with the minefield of data regulations across jurisdictions. There is also a Celebrus CDI (customer data integration) product designed for the Salesforce Marketing Cloud.
