- Coca-Cola has increased its dividend for 61 years in a row
- Its brands have millions of loyal customers
- Yet shares are down 11 per cent this year
Consumer staples shares have been popular with investors for a long time. The fact that these companies make and sell products that are everyday essentials at affordable prices means that their revenues and profits have been fairly stable and quite predictable, which is something that investors tend to like.
Granted, they are not going to grow rapidly but their ability to chug along and grow modestly while throwing off lots of cash flow has enabled many of them to pay attractive and growing dividends to their shareholders.