- Operating margin protected by efficiency improvements
- Hollywood strikes dragged on revenue growth
Keywords Studios’ (KWS) share price is being weighed down by concerns that artificial intelligence (AI) will threaten its business.
The company provides outsourcing services to video games developers and film studios; it helps with everything from translation services, to graphics and marketing. The strength is its large workforce and geographic scope, but since the launch of ChatGPT at the end of 2022 the share price has fallen 50 per cent.