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YouGov tries to top the polls after challenging first half

The online polling company experienced a half of two halves after digesting a large acquisition
March 26, 2024
  • Acquisition expands the operating margin 
  • One-off cost hit short-term profits

A large corporate action can sometimes overshadow the operational side of a business, and YouGov (YOU) spent a good portion of its first half integrating its chunky €315mn (£269mn) acquisition of German firm Consumer Panel Services (CPS) into its business structure. While that process has proceeded smoothly, it wasn’t without its costs.

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