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Saga buoyed by strong demand for cruises

The travel division returned to profit for the first time since the pandemic
April 17, 2024
  • Cruise numbers continue to improve
  • Sizeable reduction in net debt

There was always a concern that certain industries would be permanently hobbled by the pandemic – a kind of corporate long Covid. The cruise industry was one of the first high-profile victims of Covid-19, and there were concerns that travellers might be reluctant to return to sea if they thought they were boarding a floating Petri dish. Saga’s (SAGA) latest full-year figures suggest that these concerns may have been misplaced.

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