- £13mn FX gain on US dollar movement
- Ecommerce sales reduce post-pandemic
It might seem oxymoronic to market a company as both “premium” and “affordable” but that is the message Superdry (SDRY) chief executive Julian Dunkerton has been selling as he drives forward a full-price strategy which eschews discounts at the clothing, accessories, and footwear retailer. This strategy paid (metaphorical) dividends in the year, as evidenced by a 15 per cent jump in the shares on the morning of these results; good news for investors after several years of poor performance since an early-2018 peak.