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This FTSE favourite is now a classic value play

This beleaguered wealth manager offers rich pickings for value seekers who like special situations and loyal customers
February 15, 2024

It is doubtful that, this time last year, anyone’s bingo card had St James’s Place (STJ) down as the worst-performing company in the asset and wealth management sector. However, regulatory intervention by the Financial Conduct Authority (FCA) over fees, combined with higher interest rates giving cash a shine that it has lacked for more than a decade, made 2023 a year to forget. Having once traded on a large premium, the FTSE 100 company is now barely in line with the laggards.

Tip style
Value
Risk rating
High
Timescale
Long Term
Bull points
  • Loyal, affluent customer base
  • Resilient net inflows 
  • Corporate actions could have tangible impact 
Bear points
  • Lingering regulatory risk
  • Possible dividend cut

Such a fall from grace poses difficult questions for investors. Should we follow the Buffett/Munger formula and become greedy when others are fearful, or sit on the sidelines until a more obvious price recovery takes hold? The decision rests on two key points: what are St James’s Place’s strengths? And has the market overreacted to a short-term, external issue (in this case, fee pressure from the FCA)?

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