- Supplies secured for Christmas
- Customer retention is the next major challenge
The experience of little or no human contact naturally led many people to take refuge in the warm embrace of alcoholic stupor, which is why share prices for online wine retailers have been generally solid. Virgin Wines (VINO) enjoyed a decent lockdown, but the problem now for the company is how translate a burst of initial success into something that resembles a durable long-term business model. Retaining and expanding its customer base will be the immediate challenge.