Ford (US:F) invented the automobile production line over a century ago, and recently re-committed to mostly selling cars with the same basic propulsion as the Model T – the vehicle that "put the world on wheels" in 1908.
Tip style
Value
Risk rating
Medium
Timescale
Medium Term
Bull points
- Hybrid-led strategy driving high-margin sales
- Record Ebit forecast for 2024
- Established divisions are thriving
Bear points
- EV losses expected to deepen
- Uncertain return on EV investment
The company’s plans to go electric have been pared back after electric vehicles (EV) sales growth slowed in the second half of 2023 and analysts warned of saturation in the market.