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Profit taking at this social media firm is overdone

The London-based media agency has released a positive trading update
June 20, 2023
  • Positive annual meeting trading update
  • Integration of Social Chain well advanced
  • Trading in line with market forecasts
  • Several new client business wins

London-based social and digital media group Brave Bison (BBSN: 2.38p) has released a positive trading update that suggests the 13 per cent share price reversal since April’s full-year results is overdone. Billionaire British-Belizean businessman Baron Michael Ashcroft certainly believes so, having raised his stake from 16.1 to 18 per cent. He has good reason to.

Firstly, the integration of Social Chain, a market-leading social media and influencer marketing agency, is going well. It is not only generating cost savings, but the newly acquired business is delivering new engagements with blue-chip clients including Asda, Warner Bros and Pinterest. A successful integration of Social Chain is important as its contribution underpins expectations that 2023 revenue will increase a third to £42.9mn to drive pre-tax profit up by a fifth to £3.1mn. Brave Bison is trading in line with these forecasts. 

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