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Aston Martin still sluggish

F1 sponsorship brings fame, if not fortune
July 26, 2023
  • Americas is fastest-growing region
  • Company continues to bleed cash

There’s been a lot to celebrate at Aston Martin Lagonda (AML) in recent months – not least the success of the Formula 1 team that bears its name. It now stands third in the F1 Constructors’ Championship, and with the increased global coverage the sport has received through Netflix’s Formula 1: Drive to Survive series, the £20mn it paid in sponsorship last year looks like a bargain.

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