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Up in smoke: tobacco companies and the future of vaping

Up in smoke: tobacco companies and the future of vaping

Vaping has been touted in recent years as a ‘healthier’ alternative to smoking traditional cigarettes, and is often used as a method to give up or cut back on smoking. The products heat nicotine, flavourings and other chemicals into a water vapour that is inhaled, allowing the user to satisfy their nicotine craving without inhaling the burnt by-products of a cigarette. Nicotine itself is not particularly healthy – it increases adrenaline and raises blood pressure, increasing the likelihood that the user could have a heart attack – but vaping has still been perceived as a better method of delivery than a normal cigarette.

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