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Home Retail's sales still sliding

TIP UPDATE: Home Retail's latest trading update may suggest that earnings won't fall as fast as analysts had expected, but sales are still sliding
January 14, 2011

While the latest trading update from Home Retail - which operates retailer, Argos, and DIY group, Homebase - suggested that 2011's pre-tax profit might not fall as far as analysts had expected, sales at both operations have continued to fall.

IC TIP: Sell at 225p

Indeed, Argos saw like-for-like-sales tumble by 4.9 per cent in the 18 weeks to 1 January - reflecting tough trading in areas such as video gaming. While Homebase's like-for-like sales fell 1.2 per cent in that period - although it did witness a 75 basis point gross margin improvement compared with Argos' 25 basis point margin slide.

What we said:

When: 30 September 2010

Price: 208p

Tip performance: -8 per cent