Anyone who has children will know about the clutter of toys. There's a good chance that a fair few of the things you trip over will come from the stable of Mattel, owner of enduring toy brands such as Barbie for girls and Hot Wheels for boys. Despite being the largest brands in their respective categories, both continue to grow rapidly – Barbie sales climbed 12 per cent in 2011, while Hot Wheels climbed 11 per cent over the Christmas quarter, completely selling out of its new Wall Tracks range.
subscriber-only content
visible-status-Subscription-Only story-url-mattel_tip_270312.xml
