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Sports Direct gets pounded

The recent crash in sterling has come a cropper for Mike Ashley's company
October 11, 2016

If Sports Direct (SPD) had any die-hard supporters left, they've failed to show their loyalty following a currency-related profit warning from the retailer last week. Following the 'flash crash' in the value of sterling on 7 October, Sports Direct issued an update to investors where it warned that "in light of recent downward currency movements" the company had entered into a hedging arrangement with respect to the sterling versus US dollar rate.

IC TIP: Sell at 277p

However, "extreme movements" had resulted in "a crystallisation of that rate at 1.19" instead of the forecast 1.30, resulting in a negative impact of "approximately £15m" on the company's expected full-year 2017 underlying cash profits. In addition, if the GBP/USD rate is 1.20 on average for the remainder of the financial year, the negative impact on the group's full-year underlying cash profit figure would be in the order of a further £20m.

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