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Prudential profits from Asian expansion

After some initial hiccups, Prudential 's (PRU) decision to look towards Asia to drive new business has looked more and more shrewd. Not only do the structural drivers of a rapidly growing population - and a rising middle class - make sense, but the shift has also protected the life assurer from the worst effects of regulatory intervention in the US and UK. The Asia business produced double-digit growth in operating and new business profit and capital generation for the seventh consecutive year during 2016.

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By Emma Powell,
14 March 2017

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