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FTSE 350: General Retailers

FTSE 350 OUTLOOK: There are tough times ahead for the general retail sector
January 12, 2009

The glum outlook for general retailers is nothing new. Analysts have been downgrading their forecasts of many companies for the last 18 months. And going by the poor showing of Marks & Spencer over the Christmas trading period, it seems that things are getting more challenging for retailers. The bellwether of the retail sector has since announced that it will slash jobs and shut stores to save costs in preparation for worsening sales this year.

With unemployment on the rise and house prices still dropping, consumers are sure to rein in spending, especially at high end retailers. Heavy discounting over Christmas has nudged sales up, but margins are suffering as a result. Moreover, margins are set to come under even more pressure - especially for clothing retailers like Next and Debenhams - as higher input costs, brought about by weak sterling, take their toll.

In normal times, the way to mitigate higher input costs would be to raise prices. But that option is hardly available to retailers in the current tough climate. "Retailers with rising input costs are faced with a catch 22 situation. It is either raise prices and risk sales declines or absorb the margin dilution," points out John Stevenson, retail analyst at broker KBC Peel Hunt. He believes the earnings of retailers will see a step down after the positive Christmas trading period.

Electrical retailers have been one of the hardest hit as the recession sweeps the UK and Europe. Collapsing sales of electrical goods in Spain and Britain pushed Kesa, the owner of the UK's Comet chain, into a first-half loss. Its close competitor, DSG International, has also slipped into losses for the same reasons. DIY retailer Kingfisher, which is already seeing declining sales in China, is faced with the prospect of a slowdown in France, its biggest market. All three companies have cut their dividends.

On a positive note, as weaker retailers fall into administration, this will eliminate competition, helping better-run outfits to grab market share. That could be the case with entertainment retailer HMV, which could gain from the collapse of Woolworths and Zavvi, its main competitors.

While the current climate could pose opportunities for mergers and acquisitions, with weaker retailers being potential takeover targets, it is premature for such activity to take place. Firstly, funding remains an issue and, secondly, buyers are inclined to try to pick up assets only at fire sale prices, which could delay deals.

A close eye needs to be placed on highly indebted retailers as lower sales could lead to covenant breaches. Debenhams in particular needs to raise cash, given its unwieldy capital structure. That is going to be an uphill task in the current market. It has about £900m in net debt.

Summary of sector:

CompanyPrice pMkt. value £mPE ratioYield %12M price chng %Last IC view
BROWN (N) GROUP204.255609.14.5-17.0Good value, 211p, 7 October 2008
BURBERRY GROUP230.599875.2-59.3Sell, 181p, 18 November 2008
CARPETRIGHT35423889.6-58.9Sell, 334, 16 December 2008
CARPHONE WHSE.GP.9586812.74.6-72.1High enough, 89p, 8 December 2008
DEBENHAMS25.52232.811.8-68.0Sell, 33p, 22 October 2008
DSG INTERNATIONAL18.53283.918.5-82.8Sell, 13p, 1 December 2008
DUNELM GROUP1322647.94.2-20.5Good value, 148p, 12 September 2008
GAME GROUP127.254415.63.7-47.0High enough, 196p, 30 September 2008
HALFORDS GROUP249.55238.16.2-19.0Buy, 244p, 21 November 2008
HMV GROUP11044410.86.7-5.8Fairly priced, 108p, 15 December 2008
HOME RETAIL GROUP210.51,8476.67.0-34.3High enough, 189p, 22 October 2008
INCHCAPE37.5173142.6-90.2High enough, 50p, 16 December 2008
KESA ELECTRICALS89.254739.26.0-62.0Sell, 89p, 16 December 2008
KINGFISHER138.33,26512.13.9-5.7Sell, 130p, 22 September 2008
MARKS & SPENCER GROUP2213,4845.810.2-60.6Sell, 255p, 14 November 2008
MOTHERCARE34330010.33.8-2.7Good value, 281p, 21 November 2008
NEXT11092,1866.65.0-33.4Sell, 1,159p, 5 November 2008
SPORTS DIRECT INTL.442544.68.3-61.2Sell, 39p, 17 December 2008
WH SMITH342.55379.44.2-0.1Good value, 348p, 10 October 2008