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Headlam floors market

Headlam's reliance on small traders pays off as consumers avoid the expensive flooring chains
March 9, 2012

Headlam recorded its highest level of sales ever last year by snatching market share from rivals as consumers switched to cheaper independent retailers to purchase flooring. As a result, the company has not only defied the tough trading environment by lifting like-for-like sales in the UK by an impressive 7.7 per cent, but has done so at a time when larger rival Carpetright has been issuing multiple profit warnings.

IC TIP: Hold at 286p

The company has also been benefiting from the shift away from its traditional distribution business, which is in long-term decline, and towards the specialist commercial and residential markets, both of which returned double-digit sales growth in 2011. These two segments accounted for 63 per cent of UK revenues. Other positive market trends included a 3 per cent increase in the number of active customer accounts and a slight fall in debtor days. Keeping a tight rein on the predominantly independent customer base is important given the greater risk of bad debts arising in what remains a challenging trading environment.

The growth seen in the core UK market was in contrast to the 5 per cent decline in underlying sales in the smaller continental European operation, but, importantly, not at the expense of profits which rose over 10 per cent to £2.83m.

Broker Peel Hunt forecasts 2012 adjusted EPS of 25.6p (24.6p in 2011).

HEADLAM (HEAD)

ORD PRICE:286pMARKET VALUE:£238m
TOUCH:285-300p12-MONTH HIGH:312pLOW: 230p
DIVIDEND YIELD:4.9%PE RATIO:12
NET ASSET VALUE:200p*NET CASH:£7.6m

Year to 31 DecTurnover (£m)Pre-tax profit (£m)Earnings per share (p)Dividend per share (p)
200754545.237.123.1
200855740.134.519.7
200953422.119.111.0
201053625.021.512.4
201157027.624.614.1
% change+6+10+14+14

Ex-div: 30 May

Payment: 2 Jul

*Includes intangible assets of £13.2m, or 16p a share