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888's strong poker hand

RESULT: Gaming company 888 has benefited from the demise of US competitors as efficient marketing attracts new users
August 29, 2012

Targeting poker users left out in the cold by the demise of US sites has paid off for online gaming company 888 Holdings after operating profits surged in the first half from $12.8m to $29m (£18m) on the back of a 72 per cent rise in poker revenues. That solid operational performance will need to be carried over into the second half as management expects that increased marketing spending in newly regulated markets such as Italy and Spain will hit profits.

IC TIP: Hold at 86p

Growth in poker boosted 888's consumer business and divisional revenues by 25 per cent to $164m, and the launch of a new gaming platform, Casino 50, at the beginning of the year has helped increase the number of games available and improve 888's ability to cross-sell. The company also made inroads into regulated markets after making a one-off payment of $11.1m to Spanish regulators; 888 received a gaming licence earlier this summer and is now the second-largest poker site in Spain. Italy is also a new frontier and management plans to increase marketing spend and introduce slot machine games into the market there this year. Meanwhile, consolidation in the business-to-business (B2B) segment meant revenues there were slightly down at $22.8m as the company shed unprofitable licences.

Investec upgraded its 2012 EPS forecast by 52 per cent to 10.2¢, rising to 11.7¢ in 2013.

888 (888)

ORD PRICE:86pMARKET VALUE:£300m
TOUCH:85-87p12-MONTH HIGH:86pLOW: 28p
DIVIDEND YIELD:

1.9%

PE RATIO:11
NET ASSET VALUE:39¢*NET CASH:$23m

Half-year to 30 JunTurnover ($m)Pre-tax profit ($m)Earnings per share (¢)Dividend per share (¢)
2011153-22.1-6.70nil
201218618.34.50

2.50

% change+22---

Ex-div: 12 Sep

Payment: 18 Oct

*Includes intangible assets of $145m, or 41¢ a share £1=$1.57