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Mulberry back on track

With fresh management and a new pricing strategy, trading is showing signs of turning around at stricken luxury brand Mulberry
June 12, 2015

It was a rollercoaster year for luxury handbag maker Mulberry (MUL). Retail sales fell 9 per cent in the first half in the wake of a disastrous decision by previous chief executive Bruno Guillon to raise prices, but bounced back 9 per cent in the second half - after the strategy was abandoned - to finish the year up 1 per cent at £110m. Meanwhile, revenue from the wholesale division fell by nearly a third to £38.8m.

IC TIP: Hold at 915p

The current financial year is off to a much better start under new chief executive Thierry Andretta. Total retail sales were up 17 per cent in the 10 weeks to 6 June, with like-for-like sales up 15 per cent, although this partly reflects the very weak comparative figures. Digital sales have been particularly strong, up 40 per cent.

But the top-line recovery has come at the expense of margins. Stripping out impairment charges for loss-making retail outlets and a £1.2m golden parachute for Mr Guillon, pre-tax profit fell from £17.4m to £4.5m last year. And operating expenses will rise further this year as a result of recently opened stores, West End rent reviews and the cost of the new senior management team.

Analysts at Barclays expect pre-tax profit of £6m for the current financial year to March 2016, giving EPS of 5.6p.

MULBERRY (MUL)
ORD PRICE:915pMARKET VALUE:£549m
TOUCH:902-915p12-MONTH HIGH:935pLOW: 563p
DIVIDEND YIELD:0.5%PE RATIO:na
NET ASSET VALUE:131pNET CASH:£9.9m

Year to 31 MarTurnover (£m)Pre-tax profit (£m)Earnings per share (p)Dividend per share (p)
201112223.029.84.0
201216836.043.95.0
201316526.032.25.0
201416314.014.55.0
20151491.9-2.35.0
% change-9-87--

Ex-div: 29 Oct

Payment: 26 Nov