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Ad giant WPP hamstrung by one-off costs

Statutory profits have tumbled, but management is aiming for wider adjusted margins
February 22, 2024
  • Slowdown in North America
  • Little revenue growth expected this year

Revenue at WPP (WPP) edged up 3 per cent in 2023, but the advertising agency was weighed down by impairments, restructuring costs and the accelerated amortisation of intangible assets. Despite flat headline profits, therefore, statutory operating profit fell by 61 per cent to £531mn.

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