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Bonmarché expands market share

The women's value retailer improved like-for-like sales by taking market share last year.
June 15, 2015

Like many other retailers, clothing discounter Bonmarché (BON) reported a year of two distinct halves. Like-for-like sales were almost 8 per cent ahead in the summer half, but flatlined in the mild autumn and winter to finish the year up 4 per cent. Chief executive Beth Butterwick is confident the sales mix is more balanced this year, and expects the increase in stocks of shrugs and coatigans (a coat-cardigan hybrid) to do well.

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Overall, sales were up nearly 9 per cent thanks to store openings and a very strong contribution from the website. Online and call centre trading grew by 36 and 32 per cent respectively, pushing the company's total share of the UK women's value clothing market up 50 basis points to 4.4 per cent, according to data provider Kantar.

Mrs Butterwick says "obsessing about customer feedback" has sparked the gains in market share and sales, and also prompted the trial of a menswear range in 50 of Bonmarché's 265 stores. The company is "optimistic that this is an opportunity which merits further exploration".

Analysts at Canaccord Genuity are forecasting adjusted pre-tax profit of £13.9m and EPS of 21.9p this year, up from £12.4m and 20.7p in the 12 months to March 2015.

BONMARCHE HOLDINGS (BON)

ORD PRICE:286pMARKET VALUE:£143m
TOUCH:282-290p12-MONTH HIGH:314pLOW: 259p
DIVIDEND YIELD:2.4%PE RATIO:14
NET ASSET VALUE:55pNET CASH:£10.2m

Year to 29 MarTurnover (£m)Pre-tax profit (£m)Earnings per share (p)Dividend per share (p)
2013*1474.8nanil
20141648.023.42.1
Year to 28 MarTurnover (£m)Pre-tax profit (£m)Earnings per share (p)Dividend per share (p)
201517912.420.76.8
% change+9+55-12+224

Ex-div: 25 Jun

Payment: 4 Aug

*Prior to flotation