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Sales slide at Game

RESULTS: Video game retailer Game Group has seen its sales slide amidst grim consumer conditions, but the shares still managed to bounce 11 per cent
April 28, 2011

Even though like-for-like sales at the video games retailer Game tumbled 6.7 per cent in the year to the end of January, chief executive Ian Shepherd sounded a positive note. He pointed out that sales "outperformed" the 9.9 per cent slide seen in the market, meaning that Game took market share.

IC TIP: Hold at 51p

That may be true - but taking market share in such a fast-shrinking market isn't much of a victory. And the sales slippage since the year-end looks eye-watering - first-quarter like-for-like sales tumbled 12.1 per cent. Admittedly, the first quarter is traditionally quiet for Game, but the group is still facing another tough year as hard-pressed consumers think twice about spending on video games.

In response, Mr Shepherd is attempting to reposition the business by closing about 90 UK stores by end-2013, growing the online operation, building longer-term customer relationships through a loyalty programme and making the best of the pre-owned offering. The pre-owned side is a notably solid performer - sales there grew 29 per cent and the margin stands at 41 per cent.

Peel Hunt expects current year EPS of 8.2p (8.75p in 2011).

GAME GROUP (GMG)

ORD PRICE:51pMARKET VALUE:£177m
TOUCH:50-51p12-MONTH HIGH:101p43p
DIVIDEND YIELD:11.3%PE RATIO:11
NET ASSET VALUE:94p*NET DEBT:53%

Year to 31 JanTurnover (£bn)Pre-tax profit (£m)Earnings per share (p)Dividend per share (p)
20070.8029.56.32.90
20081.4968.013.84.40
20091.97117.424.25.50
20101.7784.217.55.78
20111.6323.14.55.78
% change-8-73-74-

Ex-div: 22 Jun

Payment: 15 Jul

*Includes intangible assets of £210m, or 60p a share

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