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Resource sees sales slide

RESULTS: Sales have slipped sharply at advertising agency Resource Holding Management, and hefty deferred consideration payments are swallowing-up cash flow
September 26, 2012

Half-year figures from advertising agency Resource Holding Management (RHM) - formerly Red Hot Media - saw sales slide sharply in the period. And while the earnings fall didn't mirror the scale of the revenue slippage, it's hard to see the shares - which have tumbled 80 per cent since May - re-rating anytime soon.

IC TIP: Hold at 12p

The sales collapse was blamed on a slide in western product advertising in Malaysia and China -earnings held up better because of a successful switch to higher-margin internet advertising. Indeed, the gross margin increased to 43.7 per cent from 31.3 per cent. Progress has also been slow in linking up with a large Chinese conglomerate to extend the group's advertising in China and the need to make deferred consideration payments on an advertising deal is another problem. A deferred consideration payment of RM5.28m (£1.1m) in the period almost absorbed operating cash flow of RM6.17m - much the same happened last year, too. Meanwhile, a £20m equity facility signed with Dutchess Opportunity Cayman Fund in May has been put on hold because of the low share price.

However, group managing director and 23 per cent shareholder Cheong Chia Chieh sounds confident that full-year pre-tax profit will exceed end-2011's RM10.4m.

RESOURCE HOLDING MANAGEMENT (RHM)

ORD PRICE:12pMARKET VALUE:£4.92m
TOUCH:11-13p12-MONTH HIGH:56pLOW: 12p
DIVIDEND YIELD:nilPE RATIO:2
NET ASSET VALUE: 137sen*NET DEBT:3%

Half-year to 30 JunTurnover (RMm)Pre-tax profit (RMm)Earnings per share (Sen)Dividend per share (Sen)
201127.74.6512.90nil
201220.04.4712.13nil
% change-28-4-6-

*Includes intangible assets of RM36.4m, or 89sen a share

£1=RM4.97