It seems one in 300 non-smokers have actually taken to using e-cigarettes instead of starting up with traditional fags. This pattern has started to emerge, despite increasing safety concerns around the products, and whether they are in fact any better for you than regular cigarettes.
More broadly speaking, the ONS has also put together data showing how many people in Britain have quit the habit, still persist with it and those who have never taken it up. Again, the facts aren't surprising. Over the course of nearly 40 years, there's been a decided drop in the number of smokers in Britain and a surge in the proportion of people who have never picked up the habit. The number of successful quitting stories is also on rise.
The ONS also shed light on where the highest proportion of traditional smokers live in the UK. The North East (22.3 per cent) scored top, followed closely by Scotland (21.1 per cent) and Yorkshire (20.3 per cent). London and the South East came in last, with a 17.3 per cent and 17.2 per cent showing, respecitvely.