What do you think of when you hear the phrase, ‘corporate culture’? More likely than not, you’ll recall awkward and cringeworthy attempts at workplace camaraderie and collaboration, reminiscent of an episode of The Office. Given this popularised concept of corporate culture, many investors tend to dismiss it as unimportant or simply overlook it when doing research. Further, the impacts of corporate culture aren’t easily quantified, often making it unpalatable for investors and analysts keen on crunching numbers.
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