Flagging demand for landline telephones and mounting competition from streaming services such as Netflix have left telecoms groups scrambling to keep their subscribers. Increasing numbers are opting to bundle several services together and attract customers with discounts, additional features and the convenience of a single monthly bill. But as more and more companies adopt that approach, it’s bound to become less effective. Investors should back those that can successfully innovate and adapt their offering to reflect evolving consumer demands.
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