Company News 

RhythmOne rises to online challenges

RhythmOne rises to online challenges

There is something rather unsettling about shopping for a pair of trainers online and then being faced with advertisements for the same trainers on every website you visit. But there’s no denying that it is an effective form of marketing. That’s probably why such programmatic advertising – which uses a complex set of algorithms to allow companies to buy ad space in real time – now attracts 78 per cent of digital advertising expenditure.

To continue reading, subscribe today

and enjoy unlimited access to the following:

  • Tips of the Week
  • Funds coverage
  • Weekly features on big investment themes
  • Trading ideas
  • Comprehensive companies coverage
  • Economic analysis
Subscribe to Investors Chronicle

Subscribe today

Full access for just £3.37 a week:

• Tips and recommendations - to beat the market 
• Portfolio clinic & Mr Bearbull - build a well-planned portfolio 
• Expert tools - track and manage investments effortlessly
• Plus free delivery to your home or office

Subscribe Now