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RhythmOne rises to online challenges

RhythmOne rises to online challenges

There is something rather unsettling about shopping for a pair of trainers online and then being faced with advertisements for the same trainers on every website you visit. But there’s no denying that it is an effective form of marketing. That’s probably why such programmatic advertising – which uses a complex set of algorithms to allow companies to buy ad space in real time – now attracts 78 per cent of digital advertising expenditure.

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