Sector Focus 

A new reality

A new reality

Virtual reality – the creation of a fully immersive, digital environment using specialised hardware and content – is not a new concept. For decades, so-called ‘VR’ has generated hype as ‘the next big thing’ in entertainment, but never quite succeeded in reaching its potential. It's been held back by a lack of technological experience and expertise and the absence of high-quality content to market new VR-enabled headsets. Not to mention the fact that VR was synonymous with the esoteric world of computer whizzes and gaming nerds – unappealing, perhaps, to the average consumer.

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