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BATS pursues £1bn from new products

BATS pursues £1bn from new products

British American Tobacco (BATS) is confident that it can generate £1bn worth of sales from next generation products by the end of this year. At the interim stage, sales from these products had already grown fourfold to £405m. Breaking this figure down, 71 per cent of these sales came from tobacco heating products and the remaining 29 per cent from vapor devices. Chief executive Nicandro Durante said the £1bn figure was in sight thanks to a range of new product launches aimed at 're-energising' growth from tobacco heating ranges.

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